Persuasive+Appeals

=Persuasive Appeals=

Logical Appeal
This appeal uses evidence to support its claim. [|Logical Appeals.pdf]

Emotional Appeal
This appeal targets the emotions of the reader to create a connection with the writer/speaker. [|EmotionalAppeals.pdf]

Ethical Appeal
This appeal is used to establish the writer as fair, open-minded, honest, and knowledgeable about the subject matter. [|EthicalAppeals.pdf]